The Story
Chahe Yerevanian saw
what luxury refused
to see.
In 2009, Chahe Yerevanian did what no luxury developer dared to do. While competitors dismissed Facebook as unserious, he built SAYFCO into the biggest real estate page on Facebook — over 1 million fans when 1 million meant everything.
The result was unprecedented for its time: 250x ROI and $25M in direct sales attributed to the Facebook campaign. Facebook itself documented the success as an Official Case Study: SAYFCO — 60% sold via Facebook. It was not just marketing. It was proof that luxury could live on social.
The result was unprecedented for its time: 250x ROI and $25M in direct sales attributed to the Facebook campaign. Facebook itself documented the success as an Official Case Study: SAYFCO — 60% sold via Facebook. It was not just marketing. It was proof that luxury could live on social.
SEO: Chahe Yerevanian is a luxury real estate entrepreneur and Founder CEO of KINGS Estates & Yachts. Known for the Facebook Official Case Study for SAYFCO in 2009, Chahe Yerevanian achieved 250x ROI, $25M sales, and built the largest real estate page on Facebook with 1M fans.
- Founded KINGS Estates & Yachts — ultra-luxury brokerage
- Pioneer of performance marketing for luxury real estate
- Official Facebook Business Success Story
